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Tens of thousands of people all over the globe are quietly cashing in on what may be the only recession proof industry — at the very least it’s one of few industries maintaining consistent and enormous growth!

These people… well, these are just regular folks who have decided they want some extra income and have turned to information publishing for profit (staggering profit). Here is how they do it.

The real way to make money online is simple, straight forward and quick… but it works. Here are the secret ways to make money online.

There are three main things you need to do:

1. Build A Mailing List

2. Sell A Full Line Of Products

3. Develop Mutually Beneficial Relationships With Related Businesses

Let’s start with how to…

Build A Mailing List For Life Long Profits And Put Button Simple Profits

Why build a mailing list? Firstly services like Aweber make it so easy to capture and manage leads that you would be insane not to.

All you do is throw up a squeeze page (a name asking for a name and email) in exchange for a free gift. Then you can develop a relationship with your subscribers and sell your products and related products to them.

Always get traffic to the squeeze page. Get people on your list so you can follow up with them.

Building a mailing list is how you send a message and print money. Not only that but you can use it to develop relationships with other marketers.

This can help you by building mutually beneficial relationships that enhance both parties.

The truth is there are a lot of get rich quick scams out there. But there is no such thing as get rich quick… there is only get rich. The real way to make money online is to build a real business.

Selling information products is by for the best way to make money online and it naturally leads you into the profit pulling world of…

Selling Water To A Thirsty Man In The Desert? “Would You Like Another Glass?”

Once you start collecting a leads your next step is to develop a full marketing funnel filled with products that your prospects would want to buy.

In fact the free offer is the start of your funnel. After your free offer you should try $1 trial to a continuity program, then have a $97 product, and a $297 product and a $997 product and on up.

Sound hard? Building a business isn’t hard but it does take a little bit of effort!

The easy way to understand it is to see that the value of information you give increases as the funnel moves deeper.

The real way to make money online is to build a real business.

If you don’t want to build a real business at least build a mailing list. If you are to focus all of your efforts on list building you will get very far. Why?

Because you will find many ways to monetize your list. Never the less creating information products is easy and profitable.

In comparison to typical brick and mortar business it doesn’t even compare. Reach a world wide audience at the click of the mouse and deliver the goods — instantly — for free.

The next important step is to…

Build Mutually Beneficial Relationships With Related Businesses For Explosive Profits

The real way to make money online is not to go out tweeting and all that extra stuff (even though you can make some cash doing it).

The real way to cash in online is to build a mailing list where you sell your products then leverage your work by generating affiliates and join venture partners.

Affiliates and join venture partners will sell your products for you for a commission on your sale. No matter how big of a mailing list you get or how much of a reach you have you will always be better off when other people sell your product.

Even if you have the biggest list in the world it is probably not as big as the second biggest list and the third biggest list combined.

The idea here is that you can leverage other people’s success and create a two way relationship that enhances both parties.

This is a solid business model that truly is the real way to make money online. All the other stuff is secondary to this. Plain and simple.

Author’s Note: This article also published here.

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If you are serious about increasing sales, traffic and affiliates on autopilot without spending a small fortune setting it all up go ahead and download this free audio and learn the exact steps you need for increased internet profits: http://BuildOnlineWealth.com/crazyfreeoffer/ Written by: Ryan Parenti

Read more articles written by Ryan Parenti

The principle known as the division of labor argues that when people have sufficient resources available, they begin to specialize in different tasks, allowing more complex and profitable work to be done. The industrial revolution was based on this principle – as machines were provided that reduced the number of farmhands needed to grow crops, jobs requiring mechanics for the maintenance of these machines arose. More people were available to work in factories, which became increasingly specialized, and technology rocketed forward as a result.

In the branding world, the importance of dividing labor among various staff cannot be stressed highly enough. There are specialties for every conceivable task out there, and it is rare that you find someone who can competently handle all of them, much less excel. Further, since excellence sets a good brand apart from others, we must seek out the best specialists whenever possible.

When it comes to producing an online video component, such as a webisode series or informational campaign, it’s time to hire such an expert to ghost-produce your materials. Ghost-production is the development of materials that will go out solely under the brand name, without necessarily attributing the creator in the process. As will be discussed shortly, there are many advantages in this approach for all involved.

Advantage #1 – Specialization

As mentioned above, the power to specialize is a unique and effective thing. It frees one of the need to focus in many directions, allowing him to devote more time and energy to the tasks most needing his exact expertise. S0 the advantage in hiring someone specifically trained to work on the video produced becomes self-evident.

What’s more, video is a process that requires a specialized touch. There are concerns about lighting, quality of image versus likelihood of users’ Internet speeds, issues about the exact perfect length of a video, and so on. While it is true that just about anyone can make and distribute a video with a half-decent digital camera and a YouTube account, there is no argument but that those most familiar and capable with the medium can achieve the greatest results.

Advantage #2 – External Perspective

As in all cases of hiring outside personnel to handle projects related to a brand, the value of a close but still external perspective cannot be overestimated. A ghost producer typically is not an employee of the brand company, but a contractor. They don’t have the intimate personal involvement with the brand, yet they do care for its success because they want to get paid and be recognized as a good partner. So they can make objective assessments that might escape those more directly immersed in the program.

It’s said that no one is a harsher critic than oneself; however, at the same time, no one can deceive like oneself, either. Many people have the tendency to focus on what they perceive as exciting and vital about their brand without noticing the discomfiting facts about it. A ghost producer can provide a bit of perspective and open up fresh ideas that may not otherwise present themselves.

Advantage #3 – Expense Control

Another advantage of the specialization effect is that many professional video producers have their own equipment, or at least access to some. With some careful research, a brand can contract with such a talent and alleviate the need to acquire equipment directly.

Additionally, if the video project is intended to be a short-term effort within the larger context of the brand, it means that the company can acquire talent for the duration of the project and no longer. Rather than hiring someone and going through all the routines required to bring them into employ, the brand can contract their services and then cheerfully part ways at the end with all parties satisfied.

Advantage #4 – Flexibility

There is one concern that is always raised about the ghostwriting or ghost producing process: Why would any creative sort surrender the rights to his work? The answer is for career training and flexibility.

Particularly in the early stages of a producer’s career, anonymity can be a great asset. It allows the creator to gain on-the-job experience without risking his reputations early. Additionally, while he may be justifiably proud of his work when he produces it, he may have a different view later in his career and be more comfortable if those early efforts did not gain as much notice as later ones. Ghost productions therefore allow a comfortable period of adjustment to this career of choice.

Advantage #5 – The Sly Aside

Just as a ghost-producing effort could be a trial run for a budding artist’s career efforts, it can serve equally as a trial run for a hiring process. Hiring several producers over time to make different branding campaigns can save the brand the money of retaining them full time, while allowing the brand to find the style it is most comfortable with before sending that artist an offer of employ. None of this need be stated outright during the campaign, but it is often understood that this might well be the case, and a strong brand will take advantage of the effect.

Author’s Note: Article previously published here.

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Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to http://www.BrandSplat.com/ or visit our blog at http://www.iBrandCasting.com/

Read more articles written by Enzo F. Cesario

In a survey I conducted of more than 300 self-described introverts, over three-quarters of respondents said they could impersonate an extrovert somewhat well or very well when important business was at stake.

This means being able to make small talk, to interact in a sparkly, attractive way, to remain “on” in the presence of others for hours and hours, and more.

On the one hand, being able to perform in ways that go against one’s natural tendencies is a kind of flexibility that can come in handy to achieve significant business objectives.

On the other hand, with a radical shift in emphasis, such shape-shifting may be necessary very rarely.

I say “radical,” because what I’m talking about goes beyond withdrawing from situations that feel uncomfortable or threatening to an introvert. Rather, by finding a different starting point for marketing than what everyone else does or recommends and by getting grounded in what you do best, a whole different approach unfolds.

Introverts can thrive in business by developing a reputation that pulls in people and quietly persuades them to buy, rather than by aggressively seeking out prospects and convincing them to agree to your deal. Imagine a slow-cooked meal deliciously yet invisibly layered with flavors and spices that once discovered, makes people want to bring their friends to savor it as well. Gradually this kind of meal can rival the popularity of other eating options that have more obvious appeal.

Instead of approaching marketing with a checklist of someone else’s to-do’s, you can start from what you enjoy, what you do well and what others unquestionably appreciate about you. In my survey, the top two introvert strengths mentioned were creativity and resourcefulness. Also highlighted were good listening skills, trustworthiness, attention to detail, empathy, balance and curiosity.

Whatever your own strengths, people are out there looking for or hoping to find them in those they do business with. Introvert marketing succeeds best when you don’t pretend to be who you are not, when you spotlight what you take great pleasure in offering and when you relax knowing that the right people show up in appreciation of your value.

This takes faith and commitment, because if you do these things half-heartedly or while still clinging to society’s “oughts,” you may not come across as the shining star you can be.

People are more likely to appreciate you when you appreciate yourself. Are you ready to let go of the pretense and reach success on your own terms?

Article previously published here.

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A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She’s the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. To learn more about the strengths and preferences of introverts, download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm

Read more articles written by Marcia Yudkin

As I’m sure that you realize, not all online marketing experts are the same. Some are only interested in your money, and they know that the quickest and easiest way to get it is to sell you “the dream.”

Many so-called experts have never done what they teach. They come online, survey the landscape, and decide that teaching is easier than doing. So they hire a ghost writer to write an ebook, or worse, they write an ebook filled with their theories. Then they roll this ebook out with lots of fanfare, selling it to unsuspecting newbies.

Buyers of the above ebook, read maybe half way through it, spot another shiny object, and are off to try what sounds like a faster, easier way.

So how do you avoid falling into this and a dozen other traps? There are two ways that I’ll recommend.

1) Use tools such as the search engines to investigate the marketer or company before spending a penny with them. The internet is very inter-connected AND transparent. It’s nearly impossible to have a serious online presence and not be very visible in the search engines. For example, if you were to “google” my name, you would find over 2 million returns, and most of them would be me!

If I googled someone, or a company?s name, and couldn’t find it, I’d definitely ask why. I’d also probably start running in the opposite direction as fast as possible, with one hand on my wallet.

2) Follow the experts who actually do what they teach. If you can’t see that they do what they teach, there is a good chance that they don’t, and the reason may be that they are not sure that it will work. As you look to see that they are actually doing what they teach, also put it through the common sense test.

As an example, many of my friends and mentors teach that your business cannot grow beyond a certain point with you trying to do everything in your business. When you first read that, you may ask yourself if this is just a sales ploy. So you observe top online marketers and notice that they have copywriters, programmers, operation managers, affiliate managers, webmasters, graphic artists, ghost writers, email managers, virtual assistants, etc., working for them.

Then you shift to the offline world and notice that in the most successful restaurants, the owner is not in the back washing dishes, cooking, or supervising waiters. He is not on the cash register or waiting on tables. Instead he may be wandering the floor and “hob knobbing” with customers, making them feel important. He may be just observing his business, looking for areas that can be improved and places where employees may need more training.

I’m sure that you’re beginning to get my point now. You often wonder if a marketer recommends that you do something because it will make him a profit, or if he really believes what he is recommending. Observing that he is actually doing it himself… that he believes in what he teaches enough to use it in his business, is very powerful.

As a personal example, I preach that you should outsource as much as possible, and focus on growing and managing your business. I know how to do many of the day-to-day tasks of running an online enterprise. After 14 years I’ve tried doing many of them, and become very good at some of them. However, I personally outsource most jobs related to graphics, copywriting, webmastering, programming, building mini-nets, keyword research, and customer service.

I have full-time people working exclusively for me, who handle most of these tasks. It took a while, but I finally realized that these people don’t cost me money, they make me money.

I do what my good friend Maria Gudelis calls engaging in talent arbitrage.

Maria has a very in-depth, yet inexpensive, course on being an offline consultant. I’ve gone completely through that course a dozen times, and have it memorized, AND do what she teaches. One of the things that she teaches is that you land offline consulting clients, and define what they need, etc., but that you don’t do most of the work. You pass it off to outsourced talent as soon as possible, but you pocket most of the fees collected at the same time. I follow Maria because I can see that she does what she teaches.

By the way, I encourage you to check out Maria’s course in being an offline consultant. You’ll find it at: http://timic.org/Maria

I mentioned earlier that you should check out the person that you’re following. Another way that I do that is by looking at whether or not what they teach agrees with what other verified experts teach. One of my favorite experts is Dan Kennedy, and Maria’s teachings totally agree with what Dan teaches as far as how to leverage your business, and which segment of the market you should go after. Incidentally, you should go after segments of the market that HAVE money and are willing to spend it on you and your products or services.

I’ll wrap up this article, but share more of my thoughts and observations soon. In the meantime, develop the habit of really noticing whether your favorite guru actually does what he teaches. That could make a huge difference in your bottom line.

Editor’s Note: This article published here.

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Willie Crawford is founder of The Internet Marketing Inner
Circle, a membership site where some of the world’s sharpest
marketing minds gather to network, brainstorm, and jointly
grow their businesses. Join The Internet Marketing Inner
Circle today for $1. Complete details at: http://timic.org/

Read more articles written by Willie Crawford

Sometimes the problem that we’re dealing with isn’t necessarily a matter of the stress itself, but rather the way we’re approaching it. After all, we can’t lay all the blame on outside forces – we do make our own problems just as often.

Fortunately, this also means that we can correct those same problems that we’ve made. Most of the difficulties we find ourselves engineering are easily controlled and modified with a bit of careful effort.

The best example of this situation is in our tendency to over commit ourselves to various tasks, trying to give everyone our personal attention when this clearly is not always possible. We want to be responsible people and live up to our best ability, but that shouldn’t come at the expense of our health and mental well-being. What we need to learn to do is analyze, categorize and prioritize our efforts.

Step One – Analyze

Just knowing more about our problems can help us do what needs to be done to get them under control. This is why our Stop Stressing program puts such an emphasis on keeping personal logs. If you’ve been keeping up with your stress log, you already have a great tool to help you start organizing your tasks.

Look at your stress log for the last two weeks. See what kinds of tasks keep coming up, as well as looking at those that only appear every now and then, or on single occasions. Don’t make any decisions just yet; you’re trying to study, not act.

Consider what is involved in each of these stressors. Did you have to commit to a long-term effort? Could someone else have handled it? Did it genuinely have to be done right away, or could it have waited? Consider these sorts of questions for each stressor you’ve encountered lately.

Step Two – Categorize

Now that you have a bit more of a picture about the specific events that are bringing you stress, let’s look at the ones that you can control vs. the ones you can’t.

Uncontrollable stressors are ones that we really can’t deal with directly. This would include difficult traffic, a bad heat wave, being sick or just having a highly demanding work environment. There are ways to deal with each of these, but they focus largely on our own responses rather than being able to change the environment itself.

Those within our ability to control are usually our tasks. These are projects that have to be finished, chores that need to be done, and plans that have to be kept.

Divide the list into these two categories, and set aside the ones you can’t deal with. We’ll cover those another time; for now, let’s focus on the task-oriented category, which we can and do deal with ourselves.

Step Three – Prioritize

Remember that we asked the questions about whether a project genuinely needed our direct attention and if it needed to be done immediately. It’s time to apply these answers and break tasks into the Do, Defer or Delegate process.

First, go through the list and look at the projects as a whole. If a task genuinely requires your attention, and needs to be done as soon as possible – such as a deadline assignment given to you at work – then it should be rated priority A. Avoid the temptation to put too much into this priority category, as that defeats the purpose of this exercise. For help, consider explaining the tasks you feel tempted to rate as “A” to your stress buddy or a partner at work. Ask them if they feel the task really must be done by you, or done now, and why they think the way they do.

Priority B is for tasks that still need your attention, but wouldn’t collapse without your immediate intervention. This is a good way to free up time for priority A concerns. It relieves the stress of having to juggle too many things right at once, as well as making you feel confident about the project – you aren’t ignoring it. Instead, you’ve scheduled it for a proper time when you can deal with it the best way, instead of rushing it.

Priority C is one of the strongest tools available, but we often skip it because we don’t want to burden others. C tasks don’t require your intervention at all, and can be delegated out to others. Perhaps someone else knows more about the matter than you do, and can handle it better. Getting tasks off our plate entirely is a great way to allow us to concentrate on A and B priorities.

If you’re still feeling awkward about passing matters off to another party, remember not to make the decision yourself. Ask your stress buddy if they can help you, either by taking a task off your plate or recommending someone who’d be good at the particular task you need dealt with. This takes the decision partly out of your hands and relieves the burden of it – you aren’t making the decision for someone else without their input, but are rather bringing them in based on advice.

Editor’s Note: Article previously published here.

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Larry Tobin is the co-creator of http://www.HabitChanger.com/, offering effective and empowering solutions for stopping stress. Try our 42-day program that will help you learn proactive habits to beat stress and keep you moving forward in the right direction.

Read more articles written by Larry Tobin

A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item you’re selling than someone who just chances across your site. Thus, one of the many metrics set by businesses is a high number of followers they can reach via such contact methods.

As is often the case however, the numbers alone don’t tell the whole story. Simply buying a list of e-mail contacts and sending them a message every three days does not count as having a large audience. That’s just spam, and the opinion of spam on the web is rather well known.

Thus there is an increasing focus on the opt-in method of list building. By means of enticements, the distributor gets interested parties to voluntarily sign up for the service. Once this has been accomplished, it can be reasonably assumed that the party is interested in continuing the service over the long term. This means the message is more likely to be put in front of people that want to see it and are most likely to respond to it.

Of course, different strategies produce different results, and not everyone responds to the same methods. Here is a handful of opt-in methods that can be employed to begin building that list.

Method #1 – The Pop Up

This is one of the more controversial options, because it’s one of the catch phrases of the anti-advertising mentality that grows on the web. People hate pop ups, the perception says. However, research suggests that pop ups still are some of the most profitable ways to generate clicks on sites.

There are several ways to approach the pop up option that will minimize the intrusion. Some mimic a toolbar that slides in from one side of the page, for example. Others will appear for a brief period, then recede if not used. The trick is to make it interesting enough to catch the eye, but not so obtrusive as to appear irritating or forced. Do avoid bright, flashing primary colors and strings of exclamation points.

Method #2 – User-activated Pop Up

This is a different take on the pop up methodology. The idea behind a pop up is that when it appears, it catches the eye and is hard to ignore. On the other hand, they’re irritating when they interrupt something a user is reading or watching. However, if a video or article has an embedded link that asks if the visitor would like to know more, that link can be tied to a pop up. This script can then show up and since it’s tied to one of their actions, it’s less likely to get an irritated or rejecting response.

Method #3 – The Free Gift

People feel better about giving out their information for a mailing list if they feel they’ve been rewarded for it. Therefore, entice them into opting in by offering them a gift related to your service. If, for example, your brand is a publisher of ebooks, offer them one of your older titles as an incentive. If your brand specializes in small, casual web games, consider offering one such game for free, or at least a free trial. The visitor perceives an immediate benefit, and is likely to sign up as a result.

As a side note, some free gifts can take the form of contests for prizes. If you are going to go this route, make sure that the prize genuinely is winnable, is worth the winning and that you announce the winner, provided, of course, that you have their consent. Contests are increasingly seen as false options by many viewers, and the only way to circumvent this perception is to make it a genuine item that people can win, rather than a crass deception.

Method #4 – The Squeeze Page

This is a page, based on text or video, that stops the process of giving information and lets the visitor know that they should sign up in order to get the full degree of information. This makes the preceding pages they have viewed a sort of ‘teaser’ that gets them interested in the material you have to offer, followed by an invitation to continue reading in exchange for some brief contact information.

Video is an increasingly popular option for squeeze pages, because it’s so easy to engage with. You can create a short video presentation explaining the value of the e-mail list, and it will stick in the mind much more than a highlighted checklist made of text.

Method #5 – The Basic Form

The simplest methods often become classics, and why? Because they work. Many sites still use the old standby of an unobtrusive simple web form at the end of an article, with spaces for a person’s contact info provided. This has the advantage of being very simple to produce, very easy for the user to fill out, and presents a minimum of interruption compared to pop ups or squeeze pages.

Editor’s Note: This article previously published here.

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Enzo F. Cesario is an online branding specialist and co-founder of Brandsplat, a digital content agency. Brandsplat creates blogs, articles, videos and social media in the “voice” of our client’s brand. It makes sites more findable and brands more recognizable. For the free Brandcasting Report go to http://www.BrandSplat.com/ or visit our blog at http://www.iBrandCasting.com/

Read more articles written by Enzo F. Cesario

In a survey I conducted of more than 300 self-described introverts, an astounding 95 percent said they sometimes or often felt “That’s just not me!” when reading experts’ marketing advice. To me, that shows marketing experts haven’t been sensitive to the issue of personality preferences when recommending marketing tactics.

Start reading marketing advice online, and it doesn’t take long until you run up against recommendations that feel alien to those who reserve self-disclosures for close friends and family members, look down on name droppers and would never in a million years disclose, let alone brag about, their earnings.

It’s next to impossible to excel at something that you resist or resent. And that explains why introverts often get into a self-defeating spiral when it comes to marketing: It feels foreign and you flub it. Or you feel inauthentic and your hold-back comes across. Or you “forget” to take care of the marketing tasks on your to-do list.

My approach is different. I believe we should rarely force ourselves to do something that we strongly believe doesn’t match who we are.

This doesn’t mean turning into a not-for-me sloth, of course. It means starting from a recognition of what you do enjoy and how you shine. Even the most withdrawn, asocial person has some aspects of their personality that can become magnetic when properly highlighted.

In addition, like me at one time, you may have a distorted recognition of your capabilities and blossom as a marketer after divesting yourself of societal stereotypes and reclaiming your strengths.

For example, I grew up believing that only those who commanded attention at the dinner table or in the classroom could excel at public speaking, acting or performing. That was a thoroughly mistaken and damaging belief. There are hundreds of well-known contemporary and historical figures who misprove it, from Abraham Lincoln and Calvin Coolidge in politics to Steve Martin and Meryl Streep in acting to Garrison Keillor and Diane Sawyer in broadcasting – all introverts and all successful in attaining and keeping public attention.

As a coach, I regularly catch clients voicing “shoulds” or “musts” that they’ve unthinkingly accepted, as well as negative self-judgments that are at odds with objective facts. After we give those ideas a critical look, clients feel freer to choose marketing methods that they can fully commit themselves to.

Are you ready for the success that follows self-acceptance? Are you willing to blaze your unique trail?

Author’s Note: This article also published here.

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A bookworm as a child, Marcia Yudkin grew up to discover she had a surprising talent for creative marketing. She’s the author of more than a dozen books, including 6 Steps to Free Publicity, now in its third edition, and Persuading People to Buy. She also mentors introverts so they discover their uniquely powerful branding and most comfortable marketing strategies. To learn more about the strengths and preferences of introverts, download her free Marketing for Introverts audio manifesto: http://www.yudkin.com/introverts.htm

Read more articles written by Marcia Yudkin

Todd was in trouble. Our internet marketing training for online business was selling like crazy. Orders were coming from everywhere. We were able to get outside help, but it wasn’t enough.

We stopped advertising, but the orders still kept coming and we were in way over our head.

OK, I know what you’re thinking “how is that a bad thing?” but we didn’t have any system step up for product fulfillment and we under estimated the impact our marketing would have.

The truth is if you want to build a real business, it needs to be scalable. Here are the lessons learned from that fatal day and the take aways you can use to build your business the right way.

1. You Need To Figure Out Yourself Before You Grow A Business

You need to know yourself and exactly what your good at. This is important because if you are not good a HTML then you do not want to build and grow your business by doing HTML.

Instead you should clearly define, understand, and build a business around your strengths.

2. You Need To Find The Big Money Opportunity (The Market)

Look at the market to find out what to sell. The goal is to determine what they want then go out and give it to them.

The market will show you where the big money opportunities are.

The money is in developing a clear vision of the biggest opportunity in your target market then developing an action plan to take advantage of it.

3. You Need A Compelling Offer

Your offer (what your trying to sell) must be of high value and provide a high return on investment. It almost must be positioned in a way that compels people to take action and purchase your offer.

You want to create an irresistible offer that provides a solid benefit and deliver it in a believable fashion.

4. Develop A Marketing System

Marketing your product or service is the way you get the word out.

Advertisements, SEO and email marketing are all effective ways to find and retain new prospects.

Discover which avenue of marketing you will take, then execute it masterfully.

5. Build YOUR Business With Help

You need to scale your business by determining profitable actions then turning them into automated systems of duplicate-able and unmanaged creation through the help of smart, dedicated and qualified employees.

I am telling you to discover what actions make you money then train and employ others to complete these actions on a daily or weekly basis (if possible).

Make sure your team members carry the same vision of business that you have.

You are paying more for their mind and creative thinking than any brute work, so it is essential that they understand where you want to go so they can help you get there.

First a quick word of caution: When many people think of hiring help then they of getting the cheapest labor when the truth is you need to find and hire the right people, then do what it takes to keep them.

Good people are very hard to find and you need these people if you want to have a successful business.

6. Everything Should Be Reduced Down To A Number

You can and should measure every aspect of your business so you can determine what is working and what isn’t.

Track sales conversions, employee performance, how you’re doing, and the level of success you are achieving towards your goals.

You can’t improve anything you can’t measure.

So track everything you can so you can make incremental improvements to your operational systems like marketing, sales conversation and lifetime customer value.

7. Alliance Partners Increase Growth Rapidly

The easiest way to grow your business is by leveraging other people’s resources. You can do this by developing relationships with other related businesses.

There are many advantages of joint ventures and having an affiliate program can easily increase your income times 10.

Structure your business to allow other people to sell and grow your business with you, by creating and promoting an affiliate program and developing joint venture relationships.

8. Develop Product Creation Systems

Set up a team of people to create your products. Perhaps you might need one person to do the market research to see what people are buying and to do keyword research.

Once completed they can then hand over the information to a person who creates graphics and a sales page. Then they can forward the information to a ghost writer who completes the product. This can all happen seamlessly once you develop the system.

Identify which types of products you will create, then develop a team (or a system) to create and market you product for you.

9. Build a Business That Your Completely Free From

Develop systems within the business that make sure profitable steps are taken without you having to do them. Try to set up your business so the business will build without you.

This was the mistake Todd and I made. The day to day operational issues, like product fulfillment, needed to be delegated.

If I only I knew then what I knew now we could have avoided the horror of a business that does too well – like a train going too fast and running off the track.

So the answer is “Yes!” nice guys finish last… if they don’t have the proper system set up.

The only question is are you ready to improve your system?

Article also published here.

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If you are serious about increasing sales, traffic and affiliates on autopilot without spending a small fortune setting it all up go ahead and download this free audio and learn the exact steps you need for increased internet profits: http://BuildOnlineWealth.com/crazyfreeoffer/ Written by: Ryan Parenti

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I was at a local restaurant last week with my wife.

Now I frequent this restaurant often. And could easily spend $1,000 a year with them.

Plus I’ve referred them three or four customers who have come to that restaurant as a result of my recommendation – the food is good.

Anyway, I am a decent customer for them. And winning me over could be worth several thousand dollars over a lifetime.

So you can imagine my shock and surprise when this happens…

While the waitress who is also the owner is walking past us I ask her for some extra plates.

Now she has some plates in her hands, so she goes to give them to us.

The problem is my wife has just seen her take the plates from a table where some seedy characters are sitting and asks for new plates.

She walks off in a huff, with obvious anger, clanging the plates down on her way out.

My wife is like: We are never coming back here again.

We tell her sister and her husband about it and they are like: that’s really bad.

Especially since my wife apologised (it should have been the other way around) and there was no reciprocation or acknowledgment of the apology.

Remember, it can take years to build a relationship, but seconds to destroy it.

And small acts of anger can cost you thousands of dollars.

I remember a couple of years ago, I was under a lot of stress when one of my good clients called with something urgent.

I didn’t give that client the attention which was needed.

I lost that client and probably tens of thousands of dollars along with it.

Remember, everything revealed in my programs like http://www.morecustomersmadeeasy.com works to attract more business.

But if you make these sort of relationship mistakes once you get a client, your business will never thrive the way it could.

Editor’s Note: Also published here.

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For quick results, you’ll want to get your hands on this leading direct response copywriter‘s ebook “7 Ways To Get More Customers” at http://www.copywritingthatsells.com.au/ Scott Bywater shows you how to get all the customers you need in just 60 days. This popular ebook has been downloaded by over 8,247 business owners over the past five years. Packed with information, this ebook will show you copywriting and marketing strategies which could have you getting new clients within just a couple of days.

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Want to know why most business owners don’t do direct mail even though it’s probably one of the most effective marketing methods?

Well, there’s two reasons:

1. It’s more difficult than e-mail

You’ve got to format the letter, get it right, hire a list, send it off to a printer and a mailing house, etc.

Much easier to click send and fire off an email.

BUT… and it’s a very big BUT I myself am guilty of – direct mail will generally get you a far better response than email.

And while it may not be convenient, it’s most certainly effective.

2. There’s no sales reps selling you direct mail

When was the last time somebody knocked on your door and asked you to buy some direct mail?

But I’m sure you’ve received a phone call from your local newspaper… phone directory… or a local charity wanting you to buy advertising, right?

Truth is, most of us are lazy when it comes to our marketing.

So we wait for someone to knock on our door… being reactive rather than proactive.

Well, it’s time to change all that.

… because pro-active marketers are the one’s who make the dollars.

Not the ones who wait for someone to say “advertise here” have I got a deal for you.

Because the bottom line is even with a little knowledge you will be able to get far better results than the person who is selling you the advertising, except in the very, very, very rare case that the ad rep is educated.

So take control of your marketing today.

Be proactive – Not reactive.

Editor’s Note: Article previously published here.

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Scott Bywater is an advertising copywriting expert and the author of Cash-Flow Advertising. To gain access to all of his copywriting tips on how to get more customers via his eye opening “Copywriting Selling Secrets” newsletter, simply head on over to his web site at http://www.copywritingthatsells.com.au/

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